Bakkt Merchant Partners

Bakkt is a leading provider of loyalty solutions. We partner with merchants to help them unlock the value of digital assets by bringing those assets into mainstream payments. To do so, Bakkt creates marketplaces with embedded ecosystems to help capture consumer spending power.

Reach out to our team

Our Partners

We work to replace the outdated loyalty model with innovative loyalty solutions. Bakkt powers loyalty and rewards programs for seven top financial institutions, two premier airlines, and over 1,500 additional companies across a wide spectrum of industries. Learn more about some of our merchant partners below.

Best Buy® has all of the tech that tech lovers love. Whether you’re a video game enthusiast, a kitchen gadget groupie, or a fan of wireless headphones, there’s lots of tech for you to discover in store, online or on our app. And if you’re not sure what you’re looking for, Blue Shirts and Geek Squad Agents are here for you every step of the way to share expert advice and guidance.

RBC Rewards is a loyalty program that’s all about you, offering more ways to earn RBC Rewards points and the flexibility to redeem for nearly endless options – travel the world, buy merchandise and gift cards from your favourite brands, pay down debt, invest in your future and much more. Membership also gives you access to discounts, bonus points, special offers and savings you’ll only find at Canada’s largest bank-owned loyalty program.

Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending smart tech, data, incentives and behavioral science, we inspire healthy changes in individuals and organizations. Vitality brings a global perspective through successful partnerships with the smartest insurers and most forward-thinking employers around the world. More than 20 million people in 24 markets engage in the Vitality program.

Powering Loyalty Programs for Our Partners

At Bakkt, we bring transparency and trust to the digital asset market. Bakkt enables merchants to unlock economic value through expanded merchant networks, along with providing value to customers through high-value redemptions and offers – all without compromising loyalty. Our loyalty, incentive, and employee perk programs all benefit from our ability to deliver the Apple® shopping experience.

Our Loyalty & Merchant Products

Merchants within the Bakkt ecosystem see a lower cost of payment acceptance, enhanced customer engagement, and decreased loyalty liability through a variety of redemption options. Merchants retain control over the conversion value of the points their customers earn. Bakkt offers seamless, configurable scaling with controls.

Rewards Suite

Drive value for customers by letting them redeem rewards with greater freedom.

Pay with Points

Give your customers the ability to use rewards immediately at their favorite online retailers.

Fraud Protection Suite

Deliver world-class fraud protection and security with Bakkt’s help.

Program Management

Reduce costs and provide flexibility for your customers through Bakkt’s loyalty program management.

Partner with Bakkt, or Become a Reseller

We have experience working with a variety of resellers, including platform providers and incentive companies, that provide consumer incentive products.

Value-added resellers take advantage of:

Low cost of entry
Predictive and manageable margin outcome with real-time reports
Savings in operations
Competitive advantage for acquisition due to selection, value, in-store pickup, and turnkey booking engine
Competitive cost of goods
Increased sales and mix shift

Interested in becoming a Bakkt Loyalty or Merchant Partner? We’d love to hear from you.